Costco Mentality

I took a trip to Montreal this weekend and revisited an Italian coffee bar that I discovered a few years ago. I remember it being the absolute best latte I'd ever had and wanted to go back to see what the trick was.... now that I'm in the realm of lattes myself.

I think now that I wanna hang with some Italian men for a while and learn the ropes.... maybe get the inside scoop on espresso machines and grinds and roasts. Being the consumer oriented Americans that we are (more, more, more), we serve a double shot latte in a 16oz cup. That's an awful lot of milk drowning out the coffee. The Italian shop in Montreal serves it in an 8oz cup. I came home and tried it here the next day.... my own beans, my own machine, my own 8oz cup.... it was better but it ain't that.

I think, though, that folks would riot if I tried serving them a $3.16 latte in an 8oz cup.
Maybe I should get some good looking Italian men in the shop to make it more convincing.